Phae Jones joined Tŷ Hafan in July 2020 and has recently been appointed Director of Income Generation. With more than 15 years of experience of fundraising within the charity sector as well as six years in commercial business development, mum-of-two Phae took a few minutes out of her busy schedule to share with us why she wanted to work for Tŷ Hafan and what she hopes to achieve in her new role.
“I’ve been aware of Tŷ Hafan for a long time. It’s a charity I’ve always admired and been interested in and when the opportunity came up to work for Tŷ Hafan I jumped at it. Why? Because of the people. Tŷ Hafan’s care team is second-to-none and what they deliver is just incredible.
“I’ve got children myself too – and when you have children yourself I think that gives you a whole other layer of empathy.”
“Our refurbishment appeal is probably Tŷ Hafan’s biggest single fundraising appeal in 21 years.
“If you’d said to me, at the beginning of 2020, let’s run an appeal for a £1m capital spend, in the midst of a pandemic, I’d have said ‘No thank you very much indeed!’”
“But, you know what? We have very nearly done it. We have just £15,000 to go. And that is all down to the incredible generosity of our supporters, the Welsh public.
“There are other challenges though. I suppose you could encapsulate them by saying that we’d love for Tŷ Hafan to be peoples’ number one charity to support in Wales.
“We want to encourage people from all over Wales and beyond to support Tŷ Hafan in whichever way they can, many of our supporters choose to donate to the charity through making regular gifts, some donate through their wills by including a gift for Tŷ Hafan in their will, others play our weekly Crackerjackpot lottery, and many give gifts of time by volunteering.
“Then there is the issue of funding. When people realise that we receive less than 10% of our income from the Welsh Government they are really shocked.
“They are all behind us in wanting us to have a greater proportion of our income from the Welsh Government. They all say to us ‘Well, you should be getting more funding from the Welsh Government!’
“And then there is our story. Tŷ Hafan is a very much-loved charity, but we can never rest on our laurels. We constantly need to find new ways to tell our story to new generations. Tŷ Hafan is all about the people of Wales and it’s all about harnessing that passion.”
“We need to change the way people understand Tŷ Hafan. When you say hospice to people, they immediately think of a building, and of death.
“But Tŷ Hafan is not about death, in fact, quite to the contrary, it’s all about fun and joy and laughter and life. It’s about enabling children and young people with life-limiting conditions to live their lives to their fullest potential.
“And Tŷ Hafan is not just a building because so many of our services are delivered in the community as well as in our hospice itself.”
“Firstly I would like us to be able to reach all those families that need our services. Currently we are to reach some of them, but we know not all of them. I’d like us to be able to enable all those children and young people who need us to live their fullest lives possible. And, as a part of this, I would like to see us adapting our services in order for us to best meet the needs of those families.
“In much the same vein, I’d like us to build on the findings of our Family Voices report – there’s some pretty hard-hitting stuff in there about the immense challenges that life-limited children and young people, and their families, face every day.
“And I would like to double our supporter base. In particular, I would like to build more partnerships with Welsh businesses. Tŷ Hafan is a trusted brand and I would like us to establish more reciprocal corporate partnerships, value added relationships, which enable businesses to fulfil their ethical, social and governance needs, and which enable us to achieve what we want to achieve.”